Versium launches open-source development tools for high-performance data processing

REDMOND, Washington.–(BUSINESS WIRE)–Studies show that 44% of companies estimate a loss of revenue due to poor quality CRM data. Version, a leading data technology company, today launched a set of open-source developer tools to simplify processing high-performance data to improve marketing results. The first release in a new initiative to make data more accessible, Versium’s open-source tools help developers and data scientists understand and manipulate files to clean up dirty data and optimize marketing campaigns.

“As a company, we are always looking for ways to help customers get more value from their own data to maximize marketing impact,” said Kevin Marcus, CTO, Versium. “We know that developers and data analysts can spend all day preparing data to build models and predict outcomes. We’re releasing this first set of open-source tools to the community because they’ve greatly streamlined our own internal data processing, and we know they can help companies understand, fix, and leverage their own audience data for the marketing.

With better data processing comes a better understanding of current and potential customers, as well as accurate touchpoints for more effective reach across all market channels. Versium’s open source tools include the following features to help developers process files:

  • Data inspection to understand file layout

  • Parallel processing of multi-part single files for faster processing, allowing parallelization of data processing pipelines across large files

  • Statistics file counter to quickly estimate the number of records in a file

  • Deep file inspection tool to generate a report, including providing fill rate and field content information

  • Quickly enable the association of the contents of two files, based on a key, without using SQL joins

  • Generate a statistically significant random sample from a file

Versium gives businesses the tools and information they need to win customers. Its proprietary Identity Graph and data technology platform helps marketers better identify, understand and reach their ideal customer, every time.

“This first set of tools is just the beginning of realizing our vision of making audience data more accessible to developers and less technical marketers,” said Marcus. “Versium offers even more open source tools, as well as low-code/no-code apps to give marketers the data they need to reach their target audience.

Open source tools are written in C/C++ and are released under the BSD3 license. To learn more about Versium and access these new open source tools, visit GitHub.

About Versium

Versium is a data technology company that enables B2B and B2C marketers to better identify, understand and reach their ideal prospects across multiple digital touchpoints and marketing channels. Versium’s industry-leading identity and information resolution engine powers a suite of solutions that help marketers dramatically improve their reach by up to 5x. Versium’s proprietary data assets include over 2 billion touchpoints and over 2 trillion information attributes, creating the industry’s richest graphical identity and B2B2C data technology platform that allows marketers to win customers. For more information, please visit https://versium.com.

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