UEFA chooses Sportradar as data distribution partner
Sports radar has become the exclusive collector and supplier of betting data for the Union of European Football Associations or Uefa. The sports data company won a public tender, proving it can deliver the best product, thanks to a global focus on sports integrity and the ability to pull big data together for the needs of various leagues, teams and tournaments.
Thanks to its latest partnership, Sportradar will have access to 1,500 matches played from the 2021/2022 season to the 2023/2024 season. These include the matches of the UEFA Euros 2024, the UEFA Women’s League and the UEFA Nations League, giving Sportradar a wide range of events on which it can provide actionable data.
Sportradar, an unrivaled choice for UEFA
CEO of Sportradar Carsten Koerl was confident in his company’s ability to deliver the product quality expected, claiming that Sportradar is one of the best known and most successful football match data collectors.
Sportradar has forged its reputation and heritage as a large tech company that can leverage the information it collects to meet the needs of a number of stakeholders. Koerl was adamant about Sportradar’s abilities:
âWe are the only organization with the unique technological capabilities and resources to truly support the growth of one of the largest federations in world sport. “
CEO of Sportradar Carsten Koerl
Koral added that football remains the leading sport in the world and that Sportradar is able to meet UEFA’s expectations. Thanks to Sportradar’s expertise, UEFA will be able to strengthen its engagement and channels of communication with the betting industry.
Sportradar will also operate in its own stadium continuing to exercise one of its main objectives, which is to protect the integrity of the game. The company has a division dedicated to intelligence and investigation services which has fought tooth and nail to crack down on fraud at all levels of sport.
Sportradar’s focus on integrity to help UEFA with betting
Sportradar has repeatedly targeted and reported second division leagues as well as bigger events. Expanding its scope, Sportradar has chosen to make its fraud detection system free by giving interested parties the tools necessary to improve integrity and continue to offer impeccable competitions.
The company has also received the Data Standards Kitemark, an accreditation issued by the International Betting Integrity Association (IBIA), which attests to the company’s quality assurance standards and processes. UEFA Marketing Director Guy Laurent Epstein welcomed the news of Sportradar joining the ranks of the organization.
While UEFA has made the sports betting brand bwin its first official betting operator, the union seeks to better understand how betting can influence and impact UEFA’s offer for the better without compromising integrity. Sport.
âThe combination of the two partnerships allows UEFA to engage more openly with the sports betting industry, providing better access to market information and support from both an integrity point of view sporty and from a business point of view. Epstein concludes.