Sportradar signs video and data distribution agreement with AFC
- The partnership covers the 2021-2024 and 2025-2028 cycles
- AFC Asian Cup 2023 and AFC Champions League included in contract
- Sportradar renewed its integrity partnership with AFC in January 2020
The Asian Football Confederation (AFC), the governing body of football in Asia, has announced a multi-year video and data distribution agreement with sports broadcasting solutions company Sportradar.
Under the new agreement, which covers the 2021-2024 and 2025-2028 cycles, Sportradar becomes the official video and data distribution partner for the main AFC national team and club competitions. These include the 2023 AFC Asian Cup in China and the AFC Champions League.
Eight-year contract allows Sportradar to use and distribute AFC audiovisual content and match-related data, as governing body tries to reach more fans and consumers international.
Data and rights were previously held by sports analysis company Stats Perform for the 2017 to 2020 cycle.
Sportradar has been working with the AFC since 2013, providing integrity services in the fight against match-fixing. The pair renewed the partnership in January 2020 until the 2023 AFC Asian Cup.
“We are proud to partner with the AFC at this defining moment for Asian football,” said Sportradar Managing Director Carsten Koerl.
“With the importance of Asia, we believe this agreement is a strategic opportunity that will provide Sportradar with additional leverage in the region with a sport that is growing exponentially in terms of participation and audience.
“This places us in an unparalleled position which will present a wider range of services we have to offer to engage more sports rights holders in the region. “
The new AFC deal adds to Sportradar’s long list of partners, which includes the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League ( NHL), NASCAR, FIFA and UEFA. .
Last month, Sportradar also announced a company-wide reorganization as part of a move towards a more regional approach that aims to provide greater flexibility and support future growth.