Sportradar signs first data distribution partnership with UEFA | Sports betting
Sports betting data provider Sportradar has been appointed as the exclusive collector and distributor of betting data for the Union of European Football Associations (UEFA).
Sportradar received the nomination following UEFA’s first tender.
The deal will cover 1,500 matches in the 2021-2022 season at the end of the 2023-2024 season, including matches in the UEFA Euros 2024, the UEFA Nations League and the UEFA Women’s League.
“Sportradar has over 20 years of experience in collecting and creating valuable products from football match data, and now, as a global leader in sports technology, we are the only organization with the technological capabilities and unique resources to truly support the growth of one of the world’s largest sport federations, ”said Carsten Koerl, CEO of Sportradar.
“Football remains the most popular sport in the world and we are extremely happy that UEFA has selected Sportradar in its competitive process. We look forward to working closely with them to support their engagement with the betting industry.
The deal will also allow Sportradar to remain UEFA’s official integrity partner, with the addition of a dedicated intelligence and investigative services division to promote match-fixing.
“We are very pleased to enter into this partnership with Sportradar, which is a world leader in the provision of sports data,” said Guy-Laurent Epstein, UEFA Marketing Director.
“This follows a long-standing partnership with the company as an official Integrity Partner and relates to our recent announcement of Bwin as the first betting partner for one of our competitions.”
“The combination of the two partnerships allows UEFA to engage more openly with the sports betting industry, providing better access to market information and support from both a sports integrity perspective and from a business point of view. “
Last week Sportradar received accreditation from the International Betting Integrity Association (IBIA) for data collection.