Sportradar becomes official data distribution and live streaming partner of ICC
The International Cricket Council (ICC) has partnered with Sportradar, making the latter an official data distribution and live streaming partner. Through this partnership, ICC can engage with the cricket fan base through Sportradar’s network of 1,000 customers in 80 countries. “The innovative use of sports data is one of the key pillars of our digital strategy. This partnership with Sportradar will help us grow our global cricket fan base and deepen our engagement with it, ”said Finn Bradshaw, Head of Digital at ICC.
The deal covers eight of the ICC’s main men’s and women’s tournaments, starting in October with the ICC Men’s T20 World Cup hosted by India in the United Arab Emirates (UAE) and Oman, through to the Cup. of the ICC men’s cricket world in 2023, covering 275 matches. Sportradar’s Integrity Services will provide monitoring and reporting for all 275 matches through its Universal Fraud Detection System (UFDS).
As part of the deal, Sportradar will deploy its Cricket Live Score Plus (CLS +) data capture tool. The CLS + solution will deliver live, rich and in-depth match data to media platforms through tailored feeds and dedicated channels, the ICC said in a statement. Additionally, Sportradar will integrate official ICC data into its Premium Cricket (PCS) service, while the new data will be used to feed ICC digital platforms.
“Cricket is one of the most popular sports in the world, and we see enormous potential to grow its fan base even further, helping fans interact with the game on an even deeper level. Our partnership with ICC is an exciting step towards engaging these new fans and, with the full breadth of our unique technology fueling it, we will deliver improved cricket content globally – across a range. of platforms, ”David Lampitt, general manager, sports content and partnerships, said Sportradar.
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