SAP on AWS Cloud Migration to digitize adidas core business processes

Global sportswear manufacturer adidas AG is now added to the list of companies that have embarked on a cloud migration with SAP on AWS (Amazon Web Services) to accelerate the digitization of key business processes.

Over the years, SAP has worked closely with AWS to deliver value to customers and enable them to be more agile and responsive to the demands of today’s business landscape. In December of last year, AWS launched a new category of offerings called SAP beyond infrastructure to help more customers achieve their innovation goals. Built by partners with in-depth knowledge of SAP, the solutions deliver new capabilities for industry, industries and technical use cases to complement existing SAP environments for enterprises.

Additionally, leading organizations such as Under Armor and Qualtrics are already leading the way in reimagining SAP solutions by leveraging AWS to innovate and modernize their operations while securing new market opportunities. Most recently, adidas joined the list of customers running SAP on AWS around the world. The sportswear retailer will digitize critical business processes along its value chain by moving SAP workloads to the cloud. The migration aims to create better experiences for consumers, help the business become more data-driven, and generate new business models, including direct-to-consumer (D2C) frameworks.

More details on the latest collaboration with adidas, Greg Pearson, vice president of global commercial sales at Amazon Web Services, Inc., shared in the released statement:

“We are seeing a fundamental shift in the way consumer goods companies manage their technology infrastructure. adidas joins the thousands of customers who run SAP on AWS, leveraging AWS’s reliable and scalable global infrastructure and unmatched SAP experience to deliver key insights, drive innovation and support the creation of new products and services. services.

“We look forward to working with adidas on its SAP and digital transformation strategies that will help accelerate the introduction of new cloud-based customer experiences, such as its mobile app, bespoke purchases and personalized offers that deepen the relationship. with the consumer, ”he added.

Migrate SAP to AWS Cloud to Accelerate Adidas Digitization

adidas is a German multinational with more than 62,000 employees around the world. Dedicated to the design and manufacture of footwear, clothing and accessories, the group’s brands consist of Reebok, TaylorMade and Runtastic. The sportswear company’s strategy to evolve into cloud-based consumer experiences is expected to help deliver personalized discounts, quick access to new releases and collaborations, priority customer service, and the flexibility to personalize experiences. and offers.

Explaining the new cloud investment, Markus Rautert, Senior Vice President, Technology Enablement at adidas AG, explained:

“We want to drive innovation across our business, which includes everything from how we design our products to how we engage with the consumers who buy them. By committing to cloud infrastructure, we have the scalability and elasticity we need to manage the seasonality of our business during peak demand and support the expected growth of our e-commerce business for years to come. .

Additionally, adidas’ modernization of its SAP ERP system aims to provide the technological foundation the business needs to connect data across the enterprise. The cloud-based platform will help the company’s physical sales channel by integrating its SAP S / 4HANA environment with AWS technologies, including machine learning (ML) capabilities, such as Amazon SageMaker, as well as analyzes to optimize the supply chain, inventory and merchandising. process for points of sale around the world.

“Deploying SAP environments on AWS isn’t just about transforming our technology, it’s about transforming business opportunities and using AWS’s broad range of cloud capabilities to drive efficiencies and bring us closer together. of consumers, ”Rautert pointed out.

As part of this partnership, AWS sustainability programs will also help adidas reduce the environmental footprint of its use of the cloud by evaluating current and future cloud architectures and identifying technology decisions that will help the company achieve. its overall sustainable development goals.

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