LSports Data partners with AUDL in new data distribution agreement
Build its presence on the North American market, LSports data has entered into a strategic data distribution and co-development agreement with the American Ultimate Disc League (AUDL) and its majority-owned technology development company, UltiX technology.
LSports was introduced to its new partners by SCCG management. As part of this five-year partnership, LSports will work alongside UltiX to “develop and deliver the world’s first predictive betting algorithms and AI designed specifically for the sport of Ultimate”.
The algorithms, which will be used from the start of the AUDL 2022 season, will help create compelling data sets and betting solutions for the betting industry.
Dotan Lazar, CEO of LSports, said: “LSports is known internationally for its real-time data solutions, including pre-game and in-game odds, betting stimulation services and more. We were looking to partner with a new sports property as we entered the North American market.
“With 22 teams, 139 live events, and full control over its data and video streaming resources, AUDL has provided us with the perfect launch pad.
“Our partnership with SCCG Management will help us meet the demand for more exciting and successful team sports from betting partners in the United States and around the world.”
In addition, the $ 3 million deal will see LSports named “Official Data Partner of AUDL” where it will gain the exclusive rights to distribute official data from AUDL and enhanced betting solutions to its partner network. of online and land betting around the world.
“A key part of our growth strategy has been based on combining our data, technology, media and games assets to attract new fans to our exciting and action-packed sport,” commented Steve hall, CEO and auditor of AUDL.
“We couldn’t have found a better data partner to help us achieve this goal than with LSports. They are agile, focused and innovative and share our vision of the enormous entertainment value of our sport across the world. “
Etienne Cristal, Founder of SCCG Management, added: “We are very proud to have been able to present these two innovative companies and even more proud to lead the sales and distribution of the data solutions that they will co-develop.
“We believe professional ultimate and AUDL will take off as US and international punters discover this widely played action sport.”