IMG ARENA secures unique data distribution partnership with 19 European football leagues

IMG ARENA has been appointed official fast betting data partner for 19 European football leagues and 44 competitions, including upper and lower tiers of domestic leagues, domestic cups, super cups and women’s football competitions.

IMG ARENA will capture live in-stadium game data from over 8,500 matches per season and distribute it to hundreds of licensed sports betting operators around the world in less than a second.

The deal with the leagues (listed below) has been reached following a tender process supported by the Association of European Professional Football Leagues (the European Leagues) and will run from the seasons 2022/23 or 2023.

  • Austrian Bundesliga
  • Belgium Pro League
  • Czech Football Association
  • Danish League
  • Finnish Football League Association
  • DFB (on behalf of 3. Liga and FLYERALARM Frauen-Bundesliga)
  • Super League Greece
  • Israel Professional Football League
  • Kazakhstan Professional Football League
  • Latvian Optibet Virslīga
  • Dutch Eredivisie
  • Dutch Coöperatie Eerste Divisie
  • Norwegian Professional Football League
  • Portuguese League
  • Romanian Professional Football League
  • Serbian Super Liga
  • Slovak Fortuna League
  • Foreningen Svensk Elitfotboll
  • Swiss Football League

Jacco Swart, Managing Director of European Leagues, said: “We are delighted to have supported our members as they form an exciting new partnership with IMG ARENA. It marks a new era for European football data and faithfully reflects our mission to improve and protect domestic competitions run by domestic leagues.

“The new cooperation marks the continuation of our strategy to help our members manage both the integrity and the growth of the competitions they host in a rapidly changing sports data landscape.”

Freddie Longe, Executive Vice President and General Manager of IMG ARENA, said, “This new relationship with European leagues will be transformational for our business and strengthen our position as the world leader in sports data capture and distribution technology.

“We are passionate about protecting the integrity of sport and have had an ongoing stance and commitment to official content distribution since our launch in 2012.”

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