Data distribution – Eagle Rock IS http://eaglerock-is.com/ Fri, 19 Nov 2021 02:48:58 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://eaglerock-is.com/wp-content/uploads/2021/10/icon-56-120x120.png Data distribution – Eagle Rock IS http://eaglerock-is.com/ 32 32 Sportradar reportedly paid $ 1 billion for NBA data distribution deal https://eaglerock-is.com/sportradar-reportedly-paid-1-billion-for-nba-data-distribution-deal/ Wed, 17 Nov 2021 19:38:30 +0000 https://eaglerock-is.com/sportradar-reportedly-paid-1-billion-for-nba-data-distribution-deal/ Sports radar (SRAD) – Get the SPORTRADAR GROUP report on Wednesday unveiled an agreement with the National Basketball Association, granting the Swiss betting data company exclusive rights to distribute NBA data to sports betting. The eight-year deal, which begins in 2023, has cost Switzerland-based Sportradar more than $ 1 billion in cash and shares, a […]]]>

Sports radar (SRAD) – Get the SPORTRADAR GROUP report on Wednesday unveiled an agreement with the National Basketball Association, granting the Swiss betting data company exclusive rights to distribute NBA data to sports betting.

The eight-year deal, which begins in 2023, has cost Switzerland-based Sportradar more than $ 1 billion in cash and shares, a knowledgeable source told sports publication Sportico.

The NBA will acquire a 3% stake in the company, according to a regulatory filing. Sportradar has a market capitalization of $ 6.3 billion.


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Sportradar signs first data distribution partnership with UEFA | Sports betting https://eaglerock-is.com/sportradar-signs-first-data-distribution-partnership-with-uefa-sports-betting/ https://eaglerock-is.com/sportradar-signs-first-data-distribution-partnership-with-uefa-sports-betting/#respond Mon, 01 Nov 2021 10:59:07 +0000 https://eaglerock-is.com/sportradar-signs-first-data-distribution-partnership-with-uefa-sports-betting/ Sports betting data provider Sportradar has been appointed as the exclusive collector and distributor of betting data for the Union of European Football Associations (UEFA). Sportradar received the nomination following UEFA’s first tender. The deal will cover 1,500 matches in the 2021-2022 season at the end of the 2023-2024 season, including matches in the UEFA […]]]>

Sports betting data provider Sportradar has been appointed as the exclusive collector and distributor of betting data for the Union of European Football Associations (UEFA).

Sportradar received the nomination following UEFA’s first tender.

The deal will cover 1,500 matches in the 2021-2022 season at the end of the 2023-2024 season, including matches in the UEFA Euros 2024, the UEFA Nations League and the UEFA Women’s League.

“Sportradar has over 20 years of experience in collecting and creating valuable products from football match data, and now, as a global leader in sports technology, we are the only organization with the technological capabilities and unique resources to truly support the growth of one of the world’s largest sport federations, ”said Carsten Koerl, CEO of Sportradar.

“Football remains the most popular sport in the world and we are extremely happy that UEFA has selected Sportradar in its competitive process. We look forward to working closely with them to support their engagement with the betting industry.

The deal will also allow Sportradar to remain UEFA’s official integrity partner, with the addition of a dedicated intelligence and investigative services division to promote match-fixing.

“We are very pleased to enter into this partnership with Sportradar, which is a world leader in the provision of sports data,” said Guy-Laurent Epstein, UEFA Marketing Director.

“This follows a long-standing partnership with the company as an official Integrity Partner and relates to our recent announcement of Bwin as the first betting partner for one of our competitions.”

“The combination of the two partnerships allows UEFA to engage more openly with the sports betting industry, providing better access to market information and support from both a sports integrity perspective and from a business point of view. “

Last week Sportradar received accreditation from the International Betting Integrity Association (IBIA) for data collection.


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Sportradar becomes official data distribution and live streaming partner of ICC https://eaglerock-is.com/sportradar-becomes-official-data-distribution-and-live-streaming-partner-of-icc/ Tue, 12 Oct 2021 07:00:00 +0000 https://eaglerock-is.com/sportradar-becomes-official-data-distribution-and-live-streaming-partner-of-icc/ Agreement covers eight of the ICC’s main men’s and women’s tournaments The International Cricket Council (ICC) has partnered with Sportradar, making the latter an official data distribution and live streaming partner. Through this partnership, ICC can engage with the cricket fan base through Sportradar’s network of 1,000 customers in 80 countries. “The innovative use of […]]]>
Agreement covers eight of the ICC’s main men’s and women’s tournaments

The International Cricket Council (ICC) has partnered with Sportradar, making the latter an official data distribution and live streaming partner. Through this partnership, ICC can engage with the cricket fan base through Sportradar’s network of 1,000 customers in 80 countries. “The innovative use of sports data is one of the key pillars of our digital strategy. This partnership with Sportradar will help us grow our global cricket fan base and deepen our engagement with it, ”said Finn Bradshaw, Head of Digital at ICC.

The deal covers eight of the ICC’s main men’s and women’s tournaments, starting in October with the ICC Men’s T20 World Cup hosted by India in the United Arab Emirates (UAE) and Oman, through to the Cup. of the ICC men’s cricket world in 2023, covering 275 matches. Sportradar’s Integrity Services will provide monitoring and reporting for all 275 matches through its Universal Fraud Detection System (UFDS).

As part of the deal, Sportradar will deploy its Cricket Live Score Plus (CLS +) data capture tool. The CLS + solution will deliver live, rich and in-depth match data to media platforms through tailored feeds and dedicated channels, the ICC said in a statement. Additionally, Sportradar will integrate official ICC data into its Premium Cricket (PCS) service, while the new data will be used to feed ICC digital platforms.

“Cricket is one of the most popular sports in the world, and we see enormous potential to grow its fan base even further, helping fans interact with the game on an even deeper level. Our partnership with ICC is an exciting step towards engaging these new fans and, with the full breadth of our unique technology fueling it, we will deliver improved cricket content globally – across a range. of platforms, ”David Lampitt, general manager, sports content and partnerships, said Sportradar.

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Fragbite Engages Abios as Server Data Distribution Partner | Tournaments https://eaglerock-is.com/fragbite-engages-abios-as-server-data-distribution-partner-tournaments/ https://eaglerock-is.com/fragbite-engages-abios-as-server-data-distribution-partner-tournaments/#respond Tue, 07 Sep 2021 15:41:49 +0000 https://eaglerock-is.com/fragbite-engages-abios-as-server-data-distribution-partner-tournaments/ Nordic esports media platform Fragbite has selected Abios to distribute official server data from its Fragleague tournament to industry stakeholders. The companies have been collaborating since 2017, with Abios providing League of Legends and Counter-Strike: Global Offensive (CS: GO) data to fuel Fragbite’s tournament and match schedules, as well as in-depth match stats. Fragbite Managing […]]]>

Nordic esports media platform Fragbite has selected Abios to distribute official server data from its Fragleague tournament to industry stakeholders.

The companies have been collaborating since 2017, with Abios providing League of Legends and Counter-Strike: Global Offensive (CS: GO) data to fuel Fragbite’s tournament and match schedules, as well as in-depth match stats.

Fragbite Managing Director Daniel Pereaux said he has been impressed with the development of Abios’ business and products during their relationship to date.

He added that the expanded partnership would raise the standards of Fragleague tournaments, with custom gadgets and products created using Abios’ solutions.

Launched in 2002, Fragbite is an established name in the Nordic esports space, with Fragleague comprising the CS: GO, Valorant and PUBG tournaments.

“As a Stockholm-based company, we are delighted to support the grassroots movement in Nordic esport,” said Abios Managing Director and Founder Oskar Fröberg. “Fragbite has a long history of supporting and providing content for Swedish esports fans and enthusiasts.

“We are happy not only to provide data and technology solutions, but also to be the exclusive rights holder for their real-time tournament data. We are very excited to create and offer a whole new set of products aimed specifically at the Nordic audience. “

The deal comes following the acquisition of Abios by sports betting technology provider Kambi for up to SEK 270m (£ 22.9m / € 26.6m / 31 , $ 5 million). Fröberg and Anton Janer, Chief Technology Officer, will remain in their posts after the deal is closed.


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Synnex-Tech’s Huge Data Distribution Merger Imminent https://eaglerock-is.com/synnex-techs-huge-data-distribution-merger-imminent/ https://eaglerock-is.com/synnex-techs-huge-data-distribution-merger-imminent/#respond Fri, 27 Aug 2021 07:00:00 +0000 https://eaglerock-is.com/synnex-techs-huge-data-distribution-merger-imminent/ Find out when it should be final. The highly anticipated Synnex-Tech Data merger has now received all required regulatory approvals. The $ 7.2 billion mega distribution deal is expected to be finalized next week. Synnex shareholders approved the transaction in July. The combined company will have annual sales of approximately $ 57 billion. In addition, […]]]>

Find out when it should be final.

The highly anticipated Synnex-Tech Data merger has now received all required regulatory approvals. The $ 7.2 billion mega distribution deal is expected to be finalized next week.

Synnex shareholders approved the transaction in July.

The combined company will have annual sales of approximately $ 57 billion. In addition, it will have more than 22,000 employees.

The combined distribution business will serve businesses in more than 100 countries across the Americas, Europe and Asia-Pacific. In addition, its portfolio will include more than 200,000 product offerings.

Rich Hume, CEO of Tech Data, will lead the combined company as CEO. Dennis Polk, President and CEO of Synnex, will be the executive chairman of the board.

Synnex-Tech data merger for the benefit of customers

Bob Stegner of Synnex

At the time the Synnex-Tech Data merger was announced, Bob Stegner, Synnex senior vice president of marketing for North America, said the merger will “make it easier for customers to do business because Tech Data has made it easier for customers to do business. some supplier lines that we don’t have and vice versa. So this will allow them to make one-stop shopping for a total solution. And between the two companies, we should have all the suppliers they need. “

Tech Data is owned by subsidiaries of Apollo Global Management and its co-investors. Apollo Funds will obtain 44 million Synnex shares. It will also obtain refinancing of existing Tech Data debt and redeemable preferred shares of approximately $ 2.7 billion.

In March, MSPs had mixed reactions to the proposed merger. Some think it’s great, while others worry about fewer choices and potential layoffs.

Synnex also expects its financial results for the third fiscal quarter, ending August 31, to be within the range of forecasts published in its June 24 earnings release.

Also this week, 8 × 8 signed a new distribution agreement with Synnex. The retail giant’s VAR, MSP and SI partners now have access to the 8 × 8 Experience Communications as a Service (XCaaS) platform.


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Financial giant S&P turns to Snowflake for better cloud data distribution https://eaglerock-is.com/financial-giant-sp-turns-to-snowflake-for-better-cloud-data-distribution/ https://eaglerock-is.com/financial-giant-sp-turns-to-snowflake-for-better-cloud-data-distribution/#respond Wed, 05 May 2021 07:00:00 +0000 https://eaglerock-is.com/financial-giant-sp-turns-to-snowflake-for-better-cloud-data-distribution/ The The Transform Technology Summits begin October 13 with Low-Code / No Code: Enabling Enterprise Agility. Register now! When Warren Breakstone wanted to make it easier for S&P Global Market Intelligence clients to consume the company’s mine of financial data, he turned to cloud data specialist Snowflake. As Managing Director and Product Manager for Data […]]]>

The The Transform Technology Summits begin October 13 with Low-Code / No Code: Enabling Enterprise Agility. Register now!


When Warren Breakstone wanted to make it easier for S&P Global Market Intelligence clients to consume the company’s mine of financial data, he turned to cloud data specialist Snowflake.

As Managing Director and Product Manager for Data Management Solutions at S&P Global Market Intelligence, Breakstone recognized that the choice of cloud data platform was a major concern for his organization, which is a division of the giant. S&P Global Financial. His team is continually looking for new ways to create innovative, data-driven products for its core clients, which include leading financial companies and businesses across a variety of industries.

The organization wanted to leverage the cloud and make it easier to use data held on the S&P Global Marketplace, which brings together company data and information from third-party sources. After an evaluation period, the organization started working with Snowflake last year. Here, Breakstone explains why he chose Snowflake and how its technology provides a platform for new innovations.

This interview has been edited for brevity and clarity.

VentureBeat: What was the purpose of the implementation?

Warren Brisepierre: What we focus on is data production – creating new data-driven products, connecting all of that and combining them so that customers can achieve incremental value. And then also make it available to customers the way they want to consume it. And that’s what we’ve really done with Snowflake, which is to make all of our data on the S&P global market available through the Snowflake distribution and pair it with the computational power of Snowflake, so customers can profit from queries. more important data and all the advantages of computing power, so that they can study, research, analyze and evaluate, not only our data, but our data in combination with their own data.

VentureBeat: What was the business challenge you were looking to solve?

Stone breaker: The big challenge has always been that different customers have different ways of bringing data into their environments. Some want it through our Xpressfeed solution, which is our mass delivery technology that automates data ingestion directly into their environments. Others want to access data through APIs. Then there is a third installment, which wants it through pre-packaged software products, such as our Capital IQ platform. The challenge is being able to support all the different customers and the different ways they want to consume data.

What Snowflake provides us is a modern addition to our distribution lineup and has additional benefits such as the ability to utilize computing power as the data grows larger and larger. Customers want to do new and interesting things by bringing together different sets of data, which is why the ability to access computing power is so important. This has opened up all kinds of new opportunities for us and our customers in the way we deliver new capabilities, new content, new products and added value.

VentureBeat: How did you deal with the issue of building versus buying?

Stone breaker: Rather, the challenge was to know who we were going to partner with. We have a lot of in-house delivery solutions, such as Xpressfeed, which we’ve enhanced with what’s called a loader, which is software that automates data ingestion for our customers. And it’s a great product and customers love it. But customers are also increasingly turning to the cloud. And this is where we had to make a decision: how to best approach this opportunity and with whom do we partner to achieve it? And that’s what brought us to Snowflake.

VentureBeat: Why did you choose the Snowflake cloud data platform?

Stone breaker: First and foremost, it was about being closely connected with our customers – and our customers were talking about Snowflake and the opportunities it offered them. As we did a fairly in-depth look at the landscape and the different partners, and knowing that we wanted to get into cloud-based distribution, the question was how to do it best. Snowflake was one of the alternatives we considered.

We then needed a solution that would support our customers based on their current situation. Customers use different solutions: some are on AWS, some on Google Cloud Platform, some on Azure. How do we support all of these different customers, based on the environments they’ve created? This was also another advantage in the Snowflake column, as it is a cloud independent solution; we can build it once and serve several.

VentureBeat: What are the other technological factors that led you to Snowflake?

Stone breaker: We ran various tests to see what the calculation looked like compared to other alternatives on the market and were very impressed. Part of that went back to the original architecture Snowflake was built on, where they separated their compute from their storage, and because you’ve separated those two, you can get a bit more compute performance.

Snowflake also has connections to other apps and tools in the space. Various visualization and analysis tools are already connected to Snowflake. Once we put our data into Snowflake, if a customer wants to use that data through a third-party visualization or analysis tool, more often than not that provider is already logged into Snowflake, which makes the process for us to get the data in this solution and in their much less complicated environment because there is a preexisting pipe.

VentureBeat: How did you implement the Snowflake cloud data platform?

Stone breaker: This involved a close partnership between our technology group and our product management organization, where we first prioritized – based on customer needs – what data we were going to add to the Snowflake environment and in what order. And then we were able to work with Snowflake to develop a rigorous and repeatable process, where we would be able to load the data into that environment. It was a very partnership-based approach. And we got there pretty quickly; much smoother than we expected.

The challenges were really one of prioritization. We have hundreds of different datasets, so where do we start? Are you starting with the largest and most complex data sets? Do you start with the simplest and easiest to load? We had a group of clients who partnered with us and helped us set those priorities. And it has been very helpful.

VentureBeat: What does the implementation mean for other investments in the data stack?

Stone breaker: We just introduced our Marketplace Workbench, which is a platform we built on Snowflake and Databricks, which are a partner of Snowflake. This new platform allows our customers to use our data in a collaborative development environment, using a programming language of their choice, be it Python, R or SQL, to get the most out of the data.

So what we’re happy about is that this is not a one-off, one-off opportunity for us. This is something we continue to build on, and we build on it in a way that is relevant to our clients. It’s not about us, it’s about how our customers are able to generate value and utility from these different connected solutions which are all built on our data.

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Growing Retail Volumes Drives New Approach to Data Distribution and Licensing https://eaglerock-is.com/growing-retail-volumes-drives-new-approach-to-data-distribution-and-licensing/ https://eaglerock-is.com/growing-retail-volumes-drives-new-approach-to-data-distribution-and-licensing/#respond Tue, 04 May 2021 07:00:00 +0000 https://eaglerock-is.com/growing-retail-volumes-drives-new-approach-to-data-distribution-and-licensing/ Retail volumes have exploded over the past year due to working from home during the pandemic. Larry Tabb of Bloomberg Research estimated that retail accounted for 23% of U.S. equity trading in 2021, up from 20% in 2020 and 10.1% in 2010. It is a global phenomenon and demand is satisfied by new service delivery […]]]>

Retail volumes have exploded over the past year due to working from home during the pandemic. Larry Tabb of Bloomberg Research estimated that retail accounted for 23% of U.S. equity trading in 2021, up from 20% in 2020 and 10.1% in 2010. It is a global phenomenon and demand is satisfied by new service delivery models, including free trading, which in turn impacts the need for greater access to data and a proliferation of data sources. Over 90% of attendees to a recent IPSX / QuantHouse / RHL webinar indicated that the recent explosion in retail trading volumes and the move towards more active trading strategies is here to stay.

In response, many brokers need to expand their offerings and improve their infrastructure to remain competitive. The contract for difference (CFD) market continues to grow rapidly as the interest of retail investors outside

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the United States is creating increased demand for new types of instruments. Clients expect their brokers to give them training on the instruments, as well as broad access to data to facilitate their trading. This drive to provide market data to consumers is forcing CFD brokers to interact with new data sources to provide the service expected by clients.

Accessing the right sources of data, the cornerstone of the CFD market, and setting up the right licenses is a complex undertaking. Retail brokers typically don’t have as much experience delivering data as their institutional counterparts and can face the complex usage requirements of a multitude of providers. Once registered, ongoing management and compliance monitoring require expertise and human resources beyond the scope of existing staff.

This increased demand from CFD brokers is also boosting activity on exchanges, which are constantly reviewing their licensing strategies and moving away from access to fixed fees as they see a licensing fee structure based on the brokers’ workflow. , rather than just market sharing. The data. As these data licensing options for CFDs become more complex to understand and more sophisticated to administer, there are more and more potential pitfalls associated with not meeting usage requirements during the subsequent redistribution of data. . As we have seen, companies that break the rules, even inadvertently, can face hefty fines and even lose access to data, severely damaging their business models, competitive position and reputation. It is no longer a rare event.

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CFD brokers have a choice of where to get their data, and simplifying the complex sourcing and monitoring of these data streams is a business imperative for this section of the market. Engaging subject matter data scientists, who can provide access to multiple data sources through a single platform with a modern cloud-based architecture, is a critical need for brokers who want to serve their clients with information under license and ensure good governance. This is especially powerful when combined with an active approach to monitoring current license usage and requirements, allowing organizations to mitigate potential liabilities resulting from misuse of data exchange and data transfer. essentially outsource this potentially difficult task.

Specialist firms can audit brokerage firms’ current data license agreements and optimize them from a cost and risk perspective, ultimately playing the role of trusted advisor to companies looking to navigate market data policies and complex pricing structures.

CFDs are undoubtedly complex instruments, but common licensing errors can be avoided. A combination of technological expertise in data delivery and in-depth experience in data licensing structures will prove to be a powerful tool in helping the industry keep up with the growing demands of retail.

Rafah Hanna is Director, RHL


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LSports Data partners with AUDL in new data distribution agreement https://eaglerock-is.com/lsports-data-partners-with-audl-in-new-data-distribution-agreement/ https://eaglerock-is.com/lsports-data-partners-with-audl-in-new-data-distribution-agreement/#respond Thu, 22 Apr 2021 07:00:00 +0000 https://eaglerock-is.com/lsports-data-partners-with-audl-in-new-data-distribution-agreement/ Build its presence on the North American market, LSports data has entered into a strategic data distribution and co-development agreement with the American Ultimate Disc League (AUDL) and its majority-owned technology development company, UltiX technology. LSports was introduced to its new partners by SCCG management. As part of this five-year partnership, LSports will work alongside […]]]>

Build its presence on the North American market, LSports data has entered into a strategic data distribution and co-development agreement with the American Ultimate Disc League (AUDL) and its majority-owned technology development company, UltiX technology.

LSports was introduced to its new partners by SCCG management. As part of this five-year partnership, LSports will work alongside UltiX to “develop and deliver the world’s first predictive betting algorithms and AI designed specifically for the sport of Ultimate”.

The algorithms, which will be used from the start of the AUDL 2022 season, will help create compelling data sets and betting solutions for the betting industry.

Dotan Lazar, CEO of LSports, said: “LSports is known internationally for its real-time data solutions, including pre-game and in-game odds, betting stimulation services and more. We were looking to partner with a new sports property as we entered the North American market.

“With 22 teams, 139 live events, and full control over its data and video streaming resources, AUDL has provided us with the perfect launch pad.

“Our partnership with SCCG Management will help us meet the demand for more exciting and successful team sports from betting partners in the United States and around the world.”

In addition, the $ 3 million deal will see LSports named “Official Data Partner of AUDL” where it will gain the exclusive rights to distribute official data from AUDL and enhanced betting solutions to its partner network. of online and land betting around the world.

“A key part of our growth strategy has been based on combining our data, technology, media and games assets to attract new fans to our exciting and action-packed sport,” commented Steve hall, CEO and auditor of AUDL.

“We couldn’t have found a better data partner to help us achieve this goal than with LSports. They are agile, focused and innovative and share our vision of the enormous entertainment value of our sport across the world. “

Etienne Cristal, Founder of SCCG Management, added: “We are very proud to have been able to present these two innovative companies and even more proud to lead the sales and distribution of the data solutions that they will co-develop.

“We believe professional ultimate and AUDL will take off as US and international punters discover this widely played action sport.”


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NFL, Genius Sports Reach “US $ 120 Million Per Year” Data Distribution Agreement https://eaglerock-is.com/nfl-genius-sports-reach-us-120-million-per-year-data-distribution-agreement/ https://eaglerock-is.com/nfl-genius-sports-reach-us-120-million-per-year-data-distribution-agreement/#respond Tue, 06 Apr 2021 07:00:00 +0000 https://eaglerock-is.com/nfl-genius-sports-reach-us-120-million-per-year-data-distribution-agreement/ Deal gives NFL equity stake in Genius Sports, says SBJ UK based company to distribute real-time NFL stats and official sports betting data to media and sports betting companies in the US and overseas Pair will also develop a technology hub to improve data flows and league data products. The National Football League (NFL) has […]]]>
  • Deal gives NFL equity stake in Genius Sports, says SBJ
  • UK based company to distribute real-time NFL stats and official sports betting data to media and sports betting companies in the US and overseas
  • Pair will also develop a technology hub to improve data flows and league data products.

The National Football League (NFL) has announced that Genius Sports is replacing Sportradar as the exclusive official data partner.

The multi-year agreement means the UK-based data and technology specialist will exclusively distribute real-time gaming statistics, Next Gen Stats proprietary data and the league’s official sports betting data feed to companies in the league. media and sports betting in the United States and abroad.

Under the deal, the couple will also develop a jointly managed tech hub to improve NFL data feeds, data products and fan engagement offerings.

The contract is worth some $ 120 million per year over six years, according to the Sports Business Journal (SBJ), which added that half of the amount will be paid through Genius Sports.

CNBC reported in March that the NFL was seeking more than $ 100 million a year under its new data deal. If the numbers reported for the new deal with Genius are correct, it marks a significant improvement over the league’s previous deal with Sportradar, which SBJ says was worth US $ 20 million per year and has also seen the NFL take stakes in the company.

Another element of the partnership with Genius Sports gives the company the right to distribute live audiovisual game streams to sportsbook in international markets, while also representing the NFL’s legalized sportsbook advertising inventory on digital platforms. owned and operated by the league nationally and internationally.

In addition, Genius Sports will provide its suite of integrity services to monitor betting on all NFL games and tentpole events, while the league and its teams will also have access to the integrity education programs of the company.

“Genius is proud and excited to partner exclusively with the NFL to establish a new era of digital fan engagement for professional sports leagues around the world,” said Mark Locke, General Manager of Genius Sports. “Our technology is at the forefront of the world in the convergence of official data, betting, streaming and digital media and we are excited to bring our unique capabilities to the world’s preeminent sports league.”

The deal follows the NFL’s new long-term domestic broadcast rights deals with CBS, ESPN / ABC, Fox, NBC and Amazon, which are said to be worth more than $ 100 billion.

This also continues a busy period for Genius, which struck a deal last year to go public through a US $ 1.5 billion merger with Special Purpose Acquisition Company (SPAC) dMY Technology. Group II.


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NFL partners with Genius Sports for data distribution https://eaglerock-is.com/nfl-partners-with-genius-sports-for-data-distribution/ https://eaglerock-is.com/nfl-partners-with-genius-sports-for-data-distribution/#respond Thu, 01 Apr 2021 07:00:00 +0000 https://eaglerock-is.com/nfl-partners-with-genius-sports-for-data-distribution/ © United States Today The NFL and Genius Sports announced a multi-year partnership on Thursday making the London-based company the exclusive provider of NFL statistics and sports betting data. As the NFL seeks to improve the fan experience with personalized, data-driven technology, Genius Sports will distribute official real-time stats and proprietary Next Gen Stats data, […]]]>

© United States Today

The NFL and Genius Sports announced a multi-year partnership on Thursday making the London-based company the exclusive provider of NFL statistics and sports betting data.

As the NFL seeks to improve the fan experience with personalized, data-driven technology, Genius Sports will distribute official real-time stats and proprietary Next Gen Stats data, along with the official sports betting data feed from the league, according to a press release.

Sportradar was the sole data provider for the NFL.

The deal with the NFL comes just over a week after Genius Sports named former Turner Broadcasting chairman David Levy as new chairman.

Genius Sports goes public with blank check company dMY Technology Acquisition II in a $ 1.5 billion deal. Shareholders will vote on the deal on April 16.

The NFL and Genius Sports will develop a technology center / hub dedicated to driving the future of NFL betting data streams, data products and fan engagement offerings, the statement said.

“We are delighted to welcome Genius Sports to the NFL family,” said Kevin LaForce, senior vice president of media strategy and business development for the NFL, in the statement. “We look forward to working with Genius as we continue to innovate and improve NFL content on media and betting platforms. “

Deal made with sports betting in mind

Strategic partnership is an important part of the NFL’s broader approach to legalized sports betting. The NFL and Genius will provide bettors with accurate and fast statistics and content.

“Genius is proud and excited to partner exclusively with the NFL to establish a new era of digital fan engagement for professional sports leagues around the world,” Mark Locke, CEO of Genius Sports, said in the release. “Our technology is at the forefront of the world in the convergence of official data, betting, streaming and digital media and we are excited to bring our unique capabilities to the world’s preeminent sports league.”

Genius will also represent NFL sports betting advertising on its digital platforms in the United States and in international markets, the statement said. Genius will be able to generate key sports betting metrics on turnover and player acquisition.

NFL Adds Education to Genius Integrity

The NFL and its teams will also have access to Genius integrity education programs.

Genius has signed deals with six betting platforms: WynnBET, Barstool Sports, BetMGM, DraftKings, FanDuel and PointsBet. Genius Sports is also a partner of more than 500 sports organizations around the world, including the NBA, Premier League, NCAA, NASCAR and the PGA Tour.

In January, Genius Sports partnered with FanDuel on a new marketing deal aimed at attracting new customers and boosting engagement.

Last October, Genius Sports and PointsBet announced an agreement giving PointsBet access to live streaming of the games and access to data allowing bettors to bet on those games. PointsBet was the first US operator to sign with Genius Sports’ streaming product, a clear sign that in-game betting is the future of sports betting.

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